COURSE # 14
FACEBOOK & LINKEDIN FOR BUSINESS
Maritim Resort & Spa
21 - 22 July 2022
This Facebook & LinkedIn for Business Masterclass will give attendees an in-depth understanding of how to use
Facebook and LinkedIn
for effective marketing of their business.
This course will empower them with a broader understanding and knowledge of how to measure and optimise their Facebook and LinkedIn organic and paid presence.
All statistics prove that Facebook & LinkedIn have become increasingly adopted tools by businesses worldwide,
especially in the post Covid19 context.
Interactive and participatory, including presentations and facilitation by the trainer,
group exercises, roundtable discussions, video clips, case studies and debriefing.
WHO SHOULD ATTEND
Communication professionals, social media managers, digital marketers, business owners,
product owners, business start-ups, website admins, content specialists, advertising agency executives, learners in senior roles from public and private sector organisations including CEOs, GMs, Executives, Heads of Functions, Consultants and Team Leaders
whose scope covers FB & LinkedIn.
- Discover the latest Facebook features and tools
- How to use Facebook Business Manager
- How to use Facebook Ads Manager
- How to use Facebook Creative Hub
- Understanding the different types of ads available
- Effective targeting and audience options
- Understanding in-depth insights and how to apply it
- Aligning your social media strategy with your company strategy
- Discover all of the features and tools LinkedIn offer to individuals and businesses
- Optimise your LinkedIn profile for businesses & to build your brand
- Getting your employees on board as brand advocates on LinkedIn
- How to generate sales leads from LinkedIn
- Setting up ads in LinkedIn
- Understanding LinkedIn analytics and how to apply it
- Case Studies and success stories
By the end of the course, participants will be able to:
- Use all the Facebook and LinkedIn tools available to grow their business
- Understand organic and paid media on Facebook and LinkedIn
- Develop confidence to use Facebook and LinkedIn as a part of their marketing mix
- Explore immediate challenges they are facing, as well as the opportunity to network and learn from others
- Weave together tools to deliver an efficient social media marketing strategy
- Use Facebook and LinkedIn and all its tools and features to complement your sales strategy
This Facebook & LinkedIn for Business Masterclass will be facilitated by Irma Karsten,
a renowned social media marketer with solid experience in social media marketing.
Irma is a Google certified trainer and mentor.
She provides training to big companies in the UK.
She is a Digital Strategist and Specialist Trainer and has a vast understanding and successful track-record in all aspects of marketing, but particularly loves all things social media.
Her training sessions are very practical and interactive and invaluable for social media marketers.
FEES AND REFUND
Rs 20,000 per participant.
Course is HRDC refundable up to 75% for company sponsored participants.
Fees include lunch & tea breaks for both days as well as course materials.