GOOGLE ANALYTICS
& BUSINESS INTELLIGENCE
CAUDAN ARTS CENTRE
27TH OCTOBER 2023
By the end of this course, you will have all the necessary skills
to successfully navigate and utilise Google Analytics 4
to better understand your website users and optimise your online presence.
You will also be able to start implementing strategies for a proper data-driven communication strategy, and be able to work with your development team
to implement proper tracking and data warehouse solutions for your needs.
We will also walk you through the setup and configuration of
Data Visualisation tools using LookerStudio so that you can automate
the process of having Realtime reporting in your BI Dashboard.
COURSE OUTLINE
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio + BI
EXPECTED OUTCOME:
• Understand the new Google Analytics 4 (GA4) operation and navigation
• Learn where to find basic information in GA4’s interfac
• Gain a comprehensive understanding of the Events section, including event count and user analytics
• Explore the Reports and Library sections in GA4 and learn how to use them effectively
• Master the process of creating conversions, such as “Thank you” and event-based conversions
• Learn how to track various events, including button clicks and file downloads
• Understand how to create Looker reports for advanced data analysis
• Compare and contrast the setup process for tracking using Google Tag Manager vs. Google Analytics
• Discover the integration possibilities with Business Intelligence tools like Microsoft Power BI for enhanced data insights
TARGET AUDIENCE:
Communication professionals, digital marketers, business owners, product owners, business start-ups, website admins, content specialists, advertising agency executives, Executives, Web Developers, Data Scientists, Webmasters, marketing managers,
CRM users, Digital Advertisers, Business Intelligence, Google Ads Specialists,
Meta Ads Specialists, SEO Specialists
TRAINING METHODOLOGY:
Interactive and participatory, including presentation and facilitation by the trainer
with group exercises, roundtable discussions, video clips, case studies and debriefing. Participants will gain both theoretical and practical knowledge of the topics.
The emphasis is on the practical application of the topics and as a result
participants will go back to the workplace with both the ability and the confidence
to apply the techniques learned to their duties.
TRAINER
JACQUES DAVID COMMARMOND
Jacques David Commarmond,
CEO of GWS Technologies,
partner Google Cloud,
Google Ads Premier Partner,
Adobe,
Intercom,
KINSTA and more.
He is a digital strategist
with an eye for the latest technologies
to implement and integrate successful projects.
FEES AND REFUND
Rs 15,000 per participant.
Course is MQA approved and company sponsored participants
can get a refund of up to 75% from HRDC.
Fees include lunch, tea breaks and training materials.
