PUBLIC RELATIONS &
CRISIS MANAGEMENT
MASTERCLASS
HILTON MAURITIUS RESORT & SPA
14 & 15 MARCH 2024
COURSE DETAILS:
In keeping with digital trends, Public Relations (PR) has undergone a massive change. Today’s PR campaigns must integrate all forms of communication using a multichannel approach to build awareness, customer loyalty, stakeholder engagement and advocacy.
Through this Public Relations & Crisis Communications Masterclass,
you will be prepared for media and stakeholder challenges.
Learn the do’s and don’ts of crisis communications:
who should take responsibility in a crisis situation,
how to prepare spokespersons and messages,
how to handle social media and
how to brief staff, stakeholders and the media.
COURSE OUTLINE
• Understanding PR and the media
• Understanding earned, owned, shared, and paid media
• Social Media & PR: Monitoring Tools and Benefits
• PR Best Practices & Ethics
• Reputation and Crisis Management
• The principles of Crisis Management
• Development of a Crisis Communications plan
• Strategies to prevent and mitigate crisis situations
• Understanding how to communicate effectively during a crisis
• Managing media & stakeholders during crisis
EXPECTED OUTCOME:
By the end of the course, participants will be able to:
• Acquire a thorough understanding of practical PR concepts, techniques and strategies
• Understand the importance of PR for the organization
• Develop a PR plan
• Learn how to prepare a Crisis Communications plan
• Engage with stakeholders during crisis
TRAINING METHODOLOGY:
Interactive and participatory, including presentation and facilitation by the trainer
with group exercises, roundtable discussions, video clips, case studies and debriefing. Participants will gain both theoretical and practical knowledge of the topics.
The emphasis is on the practical application of the topics and as a result
participants will go back to the workplace with both the ability and the confidence
to apply the techniques learned to their duties.
TARGET AUDIENCE:
CEOs, GMs, Executives, Heads of Functions and Team Leaders
whose portfolios cover Public Relations or impact the public domain
(Marketing, Communications, Corporate Affairs, Sales, Human Resources, Public and Regulatory Affairs, CSR, Health & Safety),
Advertising Agency Executives, Press Attachés, Regulators, Academics, PROs,
Risk Managers, Security Professionals, Safety Professionals,
Human Resources Professionals.
TRAINERS
MARIE-NOELLE ELISSAC-FOY
Marie Noelle is a senior PR strategist
and a mature professional
with proven experience
in the communication field.
She has long been involved
in the media
and communication fields.
She crafts public relations strategies
for small business owners,
professional organisations
and networks.
AMARESH RAMLUGAN
Amaresh is a seasoned professional
with over 20 years work experience.
His prior roles include Head of Marketing & Corporate Affairs, Barclays Bank and Head of Marketing & Communications,
State Bank of Mauritius.
Amaresh is currently CEO of The Concreate Agency (tca.mu),
a leading full-service Marketing Communications agency.
He holds an MPhil in Management Coaching as well as
an MPhil in Development Finance from the
University of Stellenbosch Business School.
FEES AND REFUND
Rs 20,000 per participant.
Course is MQA approved
and company sponsored participants
can get a refund of up to 75% from HRDC.
Fees include lunch, tea breaks and training materials.
